The Saskatchewan Provincial Government announced yesterday that they will be changing the logo it uses to identify the provincial government. It hasn't been changed since 1977. You can read the whole story at the Leader Post's website.
So why the change? Well, the logo represents a brand and every brand has things associated with it. You see the Nike swoosh and you think "Just do it" or maybe think about children making shoes in sweat shops. You see the Apple logo and you think iPod, Mac, innovation, Steve Jobs, etc.
Those types of associations are exactly why the new Saskatchewan Party provincial government wants to update the provincial government logo. When you see that wheat sheaf, chances are you'll think of the years and years of NDP governments. You'll think of farmers, tough times, stagnant population growth, or whatever else you've come to associate with the logo. The point is that the Saskatchewan Party doesn't want you thinking about the past, they want you thinking about the future. And you can't think about the future if you're constantly being reminded of the past (either consciously or subconsciously).
So good on the Saskatchewan Party for updating the logo. Finally a government that might understand some marketing principles. Even though they set themselves up for criticism by scrutinizing the NDP's Saskatchewan! campaign, this is a positive move nevertheless.
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