Need proof that the Internet is an effective marketing tool worth pursuing? Look no futher than Barack Obama's quest to become the next President of the United States.
A quick visit to his website demonstrates how well he has leveraged the Internet to promote his ideas during this campaign. He's a partial list of Internet tools he's using during his campaign:
- his own website
- Email newsletter
- YouTube Channel
- Facebook profile
- MySpace Page
- Flickr photos
- Mobile updates
- Digg
- A whole bunch more
He has leveraged the tools that people already used to get his message out in an impactful way. In the process he makes people talk about him. His web savvy audience has also just created a site called YouBama that allows users to upload their support videos to a site. The videos are then voted up and down alla digg style.
If you can use the Internet to market a product as important as a presidential candidtate, certainly you could find a way to use it to promote your business.
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