Tuesday, January 1, 2008

Is Search Engine Optimization Dead?

Money for nothing and your clicks for free ebookNo, search engine optimization is not dead. But we do need to evaluate its role in Internet marketing.


Doing the right things to make sure the search engines notice your website, your blog, your videos, etc. is still important. This involves using your keywords in the right spots such as tags and descriptions. Having said that, the most important part of SEO is the content itself.


The biggest takeaways from this e-book are the three U's: Useful, Updated, and Unique.

All the search traffic in the world is worthless if you don't have useful, updated, and unique content. If you concentrate on making your content useful, updated, and unique the traffic will eventually come your way. I'm banking on it.

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