Erick Schonfeld has a post on TechCrunch about Internet startup iStorez. From what I can tell, the website takes all the html email newsletters that retailers send out to their subscriber base and puts them all in one place for people to browse online. The thought is to eliminate the massive amounts of email some people get in their inbox by aggregating the information in one web portal.
You can search for products by tag or by brand.
My question is how they are going to gather this information and legally republish it? (Kind of like how I stole the iStorez logo to use in this post). I mean retailers should be happy that someone has decided to give more circulation to their offers, but I don't think everyone will see it that way. Will the site just subscribe to every retail email newsletter known to man and have someone on their team dedicated to reposting them to the website?
Obviously iStorez won't stop retailers from using email newsletters, a marketing strategy that has proven effective, because the site wouldn't exist if their wasn't any email newsletters available to poach. It will be interesting to see if this concept catches on and what affect it will have on retail email marketing.
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