How To Get Traffic To Your Website - Talking About The Two Types - Organic and Paid Traffic

There’s basically two ways to get traffic to your website – organically and paid.

Paid traffic is simple to explain. You spend money advertising your site, whether it be through Google Adwords, banner ads, or traditional advertising mediums like radio, television, billboards, flyers, brochures, etc. The problem with this model is that if you don’t convert those visitors into customers, you’ll be sunk in a big hurry.

Organic traffic is traffic that comes from any unpaid source. The most common form of organic traffic comes from the search engines, and more specifically Google. Other organic traffic can come from anywhere online that people can click on a link that points back to your site. Some examples would include videos like this one with a link in the description or appearing on the screen of the video. Articles, blog posts, comments on other blogs, and Squidoo lenses are other ways to get links pointing back to your site. These links will help build your rankings in the search engines, but they also provide more ways for people to find your site. For example, this video is being hosted in about a dozen different places online. That means that each video I create adds another 12 ways that someone can find out about my websites online.

Remember, traffic isn’t just a number. Traffic comes from actual people sitting down at their computers and finding your website as a result of some sort of search for information. The next step is providing those people with whatever it is they were searching for in the first place.

LRS Consulting is a marketing consulting company in Regina, SK that helps traditional small businesses around the world use the Internet to communicate with their customers and market their products and services – whether they sell anything online or not. If your business is looking to start selling things online, just wants to use it to communicate with your customers directly and more effectively, or want help getting people to your website, visit us at www.lrsconsulting.ca, email sean[at]lrsconsulting[dot]ca or call 306-757-2677.