Thursday, August 21, 2008

Onward SmallBiz - Your Business Strategy Behind Web 2.0

A few months ago I was interviewed by Mark Henricks for AT&T's Onward SmallBiz publication. Today I stumbled upon the article, so I thought I would share it with you at http://tinyurl.com/5zjuug.

I've done a few phone interviews for different publications and it's interesting to see how it translates into text. Kudos to Mark for capturing the essence of what I was trying to get at. My only beef is in the formatting of the article. What's with all the ????? ?

The only thing I would flip flop on is trying to pick one thing and do it well. While I still agree with this to an extent, I'm learning now that if you're going to dive into the world of marketing your business online, it's best to jump head first into a few things at the same time. There's no reason why you shouldn't be able to blog, create videos, send out emails, and update your Twitter status and Facebook page. Web 2.0 is all about applications that can be used in harmony, so why not create a video and throw it up on YouTube, post it on your blog, share it with your Facebook friends, send out an email, and tweet about it?

You just have to be willing to hustle a little bit.

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