So Google up and decided to add some interaction to their search results. I first read about it on Seth Godin’s blog when it showed up in my email this morning and then quickly headed over to TechCrunch to see their take on it. Google's offical SearchWiki blog post is here and it contains a demo video.
The jist of the changes are that users that are logged in to their Google accounts will be able to interact with their search results. You can vote the results up and down, but that will only affect your own personal searches. Other people can see the names of those who voted the result up and down, as well as comment on each result, but it won’t have a bearing on where a site shows up in the search for everyone else – for now.
In the future, I can see Google having the option of searching by user rankings only, but hopefully they don’t mess with the actual search. Google search wasn’t broken, so changes like this are certainly gutsy. I’m not a huge fan of the commenting, because most of it will end up being irrelevant, which I guess is why you can vote up and down the comments, but I’m still not a fan.
Seth Godin talks about people running to game the system, but I’m not so sure that will matter. I can search for a keyword pertaining to one of my businesses and rank it up, like if I searched for “diy sprinkler systems”. I could get a good feeling by moving my Sprinkler Daddy site up in my rankings, but it won’t affect how anyone else sees it.
What are your thoughts on the new Google interaction feature?
Here's my quick Google SearchWiki demo:


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