How To Avoid Being A Spammer

Email seems to be thought of as a more personal medium than direct mail for example. People have a list of senders that they expect to receive email from and if you're not on that list, you'll probably look a lot like a spammer in the recipient's eyes.

Watch the video below for a few tips on how to avoid being seen as a spammer.



Organization is important when you're talking about email marketing. Make sure all your contacts are grouped so that you know where you collected their email list from and the relationship you have with them. That will go a long way to determining what types of messages you can send to those people.

Setting the expectations up front as to what you plan to send people when you collect their email address is also an important aspect of permission based email marketing. Tell your customers, leads, and prospects what you plan to send them and then follow through.

Ask permission before sending email that a group didn't specifically ask to receive. You may widdle down your list, but at least all your future messages will be welcomed, anticipated messages.