Weigh In On This Ad

Has advertising hit a new low?

Don Crowther uses Twitter to point us to an AdFreak story about a bus shelter ad in the Netherlands that tries to embarrass people into joining the Fitness First gym.

The person sits on the bench (with a hidden scale in it we can assume) and their weight pops up on the ad.

I'd just blame the other guy sitting on the bench for the bulk of the weight.

10/10 for creativity. 1/10 for trying to shame people into becoming your customers.