Disney is advertising a great promotion to support charities across North America by asking people to volunteer a day of their time to a worthwhile cause. In exchange, Disney is offering a day's admission to one of their Disney Parks to say thanks for volunteering.
This is a great example of businesses using promoting good things through philanthropy and turning a bigger profit in the process. Disney does a good deed by spending a ton on an advertising campaign that will benefit the charities who get the additional volunteers. The people who volunteer win twice, because volunteering is awesome and they get to visit a Disney Park for free!
Finally, Disney wins because they get to remove the barrier to entry (gate admission) for a lot of people in a creative way. That will no doubt get more people through the gate who in turn will spend a boat load on food and souveniers. Everybody wins!
So how can you incorporate philanthropy to grow your business and help out a good cause?
Here's something that we got involved with and I talk about Seth Godin giving back here.
And if you're interested, the commercial for the Give a Day Get a Disney Day promotion is embeded below:
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