I just finished reading Twitter Power by Joel Comm (the forward is written by Anthony Robbins and there is a chapter by Ken Burge and one by Kevin Houchin as well).
You can get Twitter Power on Amazon here.
Joel's writing style is very conversational and very easy to read. This book is full of things that you can actually take action on right away (including a 30 day action plan to dominate Twitter). It comes highly recommended!
Tuesday, March 24, 2009
Twitter Power Book Review
Monday, March 23, 2009
search.twitter.com - @Garyvee's Thoughts
Last week I talked about search.twitter.com in my article about Twitter in Regina. I thought this video by Gary Vaynerchuk definitely adds to the conversation about search.twitter.com as he provides his thoughts on how Twitter will monetize.
I'm in total agreement. What a huge opportunity for Twitter and for advertisers. More and more people want to know what's happening right now. Sure Google Search is still king, but it doesn't have it's finger on the pulse of what's happening right now like search.twitter.com.
There's value in knowing what's happening right now vs. seeing a day old news story from the
I'd love to see ads on search.twitter.com. The ads would be targeted to what I was interested in right then, which would make me more likely to click on them - a perfect scenario for advertisers and for me.
Wednesday, March 18, 2009
Twitter in Regina
Lately it seems as though Twitter has finally started to buzz in our little city of Regina, Saskatchewan. But even with the big media in town talking about it, it appears that hardly anyone knows what the heck it is or how they can leverage it for what they do.
I hope to shed some light on the situation.
So here’s what prompted me to explore this a little bit. A few weeks ago Cory Kolt was talking to a guest (sorry, can’t remember his name) about Facebook and Twitter on Newstalk Radio. Cory is on Facebook, but no matter how his guest tried to explain Twitter to him, he just couldn’t see how it would be useful for him even though his radio station uses it already to update people on breaking news (although they could and should be doing more of it).
The week after that interview Cory Kolt did, I was flipping through the channels and heard Brad and Heather talking about the Big Dog 92.7 Twitter account (http://twitter.com/BigDogRegina). Then a few days later I pick up the Leader-Post and see a question on the top right of the front page that says something to the affect of “Do you use Twitter? Do you even know what Twitter is? Take the poll at LeaderPost.com and then check out our Twitter page”. FYI: The Leader-Post Twitter page is at http://twitter.com/leaderpost.
I took the poll. At the time I took it, here were the results:
Yikes! No wonder the Regina media is just starting to use Twitter, no one in Regina even knows what the heck it is!
But all that means is that the opportunity is there for the local media to start using Twitter to enhance their listener’s/viewer’s/reader’s experience so that they can survive and thrive in the Internet age.
Here’s my take:
I joined Twitter in June 2008 without really knowing what I was doing. But I thought hey, lots of people are talking about it and using it, so I might as well open up an account and see what all the fuss was about. I started following a few people and watched their tweets while posting a few of my own. But all my tweets started off really as one way tweets, and since all of my friends were on Facebook and not Twitter, they weren’t really useful. If there wasn’t a Twitter application that updated your Facebook status when you updated your Twitter account I probably would have given up on it right away.
But I’m glad I didn’t.
Twitter is so much more than a service to let people know what you had for breakfast (although it can be good for that too). It’s a great place for community, troubleshooting, connecting, networking, and finding answers (forgive me if all of those things sound similar).
First, let me explain how Twitter works in a nutshell.
It asks a simple question – “What are you doing?” but answering that question is just dipping your toe in the pool.
You have 140 characters to say basically whatever is on your mind.
Side note: The 140 character limit is there because the idea is that you can get Twitter updates from people you follow on your mobile phone if you want to, and the limit for SMS messaging is 140 characters.
You can pose a question to the Twitter community, find people that are talking about the same things you are, let people know what you are doing/thinking, or by adding the @ sign in front of someone’s user name you can direct a public reply to someone. And if someone that you follow is also following you, you can send a private direct message to that person.
Facebook has friends and Twitter has followers. The only difference is that Twitter is much more open. If you want to follow my tweets, all you have to do is go to http://twitter.com/SeanStefan and click the follow button. After that, my updates will show up in your Twitter feed. I don’t have to approve you as a follower unless I have protected my updates, in which case I would control who sees my updates.
Watching your Twitter stream, replying to people you follow, and making your own tweets can be a lot of fun, but you can still get a lot more out of it.
Twitter Search
The beautiful thing about Twitter is all the third party applications that work with the Twitter API. One of those apps was actually purchased by Twitter and is now http://search.twitter.com/. Twitter Search is by far the best thing that has happened to Twitter because it makes it so much more functional.
Twitter Search works just like any other search engine that you’re familiar with, except the results are in real time and only show tweets. So if you want to hear what people are saying about a certain topic, just punch a few keywords into the search box and you’ll see all the tweets containing those keywords. And they’re updated in real time.
Ok, so that’s good if everyone is using the exact same keyword, but what how do I find the tweets that are about a topic but don’t use the exact keyword or prhase?
That’s why hashtags were invented. A hashtag is a tagging system for tweets that invites users to group their tweets together by category using the # sign and then a keyword or abbreviation. These hashtags are most commonly used around conferences or events.
For example, right now as I write this one of the hot topics on Twitter is #sxsw. SXSW (South by Southwest) is a media conference held in Austin, Texas and the attendees use the hashtag #sxsw to group their tweets together. That way, if someone wants to keep tabs on the conversation around the conference, they just type #sxsw into the Twitter Search bar and voila! You know exactly what’s happening with people at the SXSW conference.
Trending Topics
If you’re new to Twitter, you’re probably asking how I knew that #sxsw was a hot topic. Well it’s not a hot topic just because I knew about it. It’s a hot topic because Twitter shows that it is a trending topic on the Twitter Search homepage.
The beautiful thing about Twitter Search is that it has the ability to track what terms people are using the most in their tweets. I’m sure there’s an algorithm that pushes the terms into trending topics based on the volume and frequency that a term is showing up, but exactly how it works isn’t important. What is important is that it gives you a way to see what has people talking right now.
But all that means is that the opportunity is there for the local media to start using Twitter to enhance their listener’s/viewer’s/reader’s experience so that they can survive and thrive in the Internet age.
Here’s my take:
I joined Twitter in June 2008 without really knowing what I was doing. But I thought hey, lots of people are talking about it and using it, so I might as well open up an account and see what all the fuss was about. I started following a few people and watched their tweets while posting a few of my own. But all my tweets started off really as one way tweets, and since all of my friends were on Facebook and not Twitter, they weren’t really useful. If there wasn’t a Twitter application that updated your Facebook status when you updated your Twitter account I probably would have given up on it right away.
But I’m glad I didn’t.
Twitter is so much more than a service to let people know what you had for breakfast (although it can be good for that too). It’s a great place for community, troubleshooting, connecting, networking, and finding answers (forgive me if all of those things sound similar).
First, let me explain how Twitter works in a nutshell.
It asks a simple question – “What are you doing?” but answering that question is just dipping your toe in the pool.
You have 140 characters to say basically whatever is on your mind.
Side note: The 140 character limit is there because the idea is that you can get Twitter updates from people you follow on your mobile phone if you want to, and the limit for SMS messaging is 140 characters.
You can pose a question to the Twitter community, find people that are talking about the same things you are, let people know what you are doing/thinking, or by adding the @ sign in front of someone’s user name you can direct a public reply to someone. And if someone that you follow is also following you, you can send a private direct message to that person.
Facebook has friends and Twitter has followers. The only difference is that Twitter is much more open. If you want to follow my tweets, all you have to do is go to http://twitter.com/SeanStefan and click the follow button. After that, my updates will show up in your Twitter feed. I don’t have to approve you as a follower unless I have protected my updates, in which case I would control who sees my updates.
Watching your Twitter stream, replying to people you follow, and making your own tweets can be a lot of fun, but you can still get a lot more out of it.
Twitter Search
The beautiful thing about Twitter is all the third party applications that work with the Twitter API. One of those apps was actually purchased by Twitter and is now http://search.twitter.com/. Twitter Search is by far the best thing that has happened to Twitter because it makes it so much more functional.
Twitter Search works just like any other search engine that you’re familiar with, except the results are in real time and only show tweets. So if you want to hear what people are saying about a certain topic, just punch a few keywords into the search box and you’ll see all the tweets containing those keywords. And they’re updated in real time.
Ok, so that’s good if everyone is using the exact same keyword, but what how do I find the tweets that are about a topic but don’t use the exact keyword or prhase?
That’s why hashtags were invented. A hashtag is a tagging system for tweets that invites users to group their tweets together by category using the # sign and then a keyword or abbreviation. These hashtags are most commonly used around conferences or events.
For example, right now as I write this one of the hot topics on Twitter is #sxsw. SXSW (South by Southwest) is a media conference held in Austin, Texas and the attendees use the hashtag #sxsw to group their tweets together. That way, if someone wants to keep tabs on the conversation around the conference, they just type #sxsw into the Twitter Search bar and voila! You know exactly what’s happening with people at the SXSW conference.
Trending Topics
If you’re new to Twitter, you’re probably asking how I knew that #sxsw was a hot topic. Well it’s not a hot topic just because I knew about it. It’s a hot topic because Twitter shows that it is a trending topic on the Twitter Search homepage.
The beautiful thing about Twitter Search is that it has the ability to track what terms people are using the most in their tweets. I’m sure there’s an algorithm that pushes the terms into trending topics based on the volume and frequency that a term is showing up, but exactly how it works isn’t important. What is important is that it gives you a way to see what has people talking right now.
Below is a screenshot that I took of Twitter Search this morning:
As you can see, it’s a great way to get a quick news fix to stay on top of things. Click on these links, and here’s what you’ll discover:
· The chairman of AIG is appearing before congress
· SXSW is wrapping up and everyone is flying home
· IBM has put an offer out to buy Sun Microsystems
· Natasha Richardson has brain damage after a skiing accident near Montreal
· There’s an article out about titled How to tweet your way out of a job at http://bhc3.wordpress.com/2009/03/17/how-to-tweet-your-way-out-of-a-job/ that has lots of people talking about how not to tweet
So media take note, you no longer get to tell people what stories are important by giving them more air time or press. You still get to put out the stories, but the people get to decide which ones get talked about. If I was in the news business, I would be watching these trends because a lot of times news is broken on Twitter before it hits the wires.
Case Studies
Here’s some examples of how I’ve used Twitter and how I’ve seen it used over the past year:
#NHLtrade
Trade deadline day is an exciting day for hockey fans. There’s a ton of television, radio, and online media that break trade news all day long. But there’s no way that you can follow all of the different broadcasts and keep up with all the rumours. Well, at least there wasn’t until Twitter came along.
I had my Twitter search bar set to #NHLtrade all day and I got the news first whenever a trade went down. If a radio station in Boston reported something, someone would Twitter out the news before they could get it out on TSN. It was a great aggregator of information as both The Score (http://twitter.com/The_Score) and CBC Sports (http://twitter.com/cbcsports) were tweeting the trades, and I could get instant analysis from people from all over the world.
#TAT09
Joel Comm is an internet marketer who runs Infomedia Inc. and is the author of Twitter Power, among other best selling titles. In February 2009, he helped put together the Tweet-A-Thon 2009 with his team at Infomedia. The Tweet-A-Thon was a live streaming broadcast using Ustream.tv around the launch of his new book, Twitter Power.
He had special guests on the live stream throughout the day talking about Twitter and social media. He used Twitter with the hashtag #tat09 to spread the word about the Tweet-A-Thon. And the best part was that the whole event wasn’t just to launch his new book, but to raise money for a charity called Water is Life. The charity was trying to raise money to buy special water filter straws to take to Africa, a truly great cause.
Twitter was used to carry the conversation and drive traffic to the live stream, which in turn drove donations to the charity. People learned about Twitter and social media, they got to feel like part of a community, and money was raised for a good cause.
Joel Comm also provided us with a good example of how people who host events can use Twitter to promote their shows. Joel had a bunch of guests on the show, and when they came on he would tweet out what who he would be talking to in the next segment. Tweet out that you’re going to be talking to MC Hammer and people will probably take an interest and spread the word.
Radio show hosts take note. Maybe I don’t listen to your show all day every day, but if I caught a tweet from you that you were talking about something of interest to me I might be inclined to turn on my radio (or live online stream). I’m guessing your advertisers would be glad for the additional listeners.
#Infusioncon
The CRM software that we use for our business and our client’s businesses is Infusionsoft. Recently they held a conference called Infusioncon in Scottsdale, Arizona to help their users get more out of the software. I wasn’t able to attend, but they did have everything live streamed on Ustream.tv. But watching a live stream still isn’t quite the same as being there. Twitter helps make it a little bit more real though.
As I was watching the stream, I had the Twitter search set to #Infusioncon to follow the tweets from people at the conference. Watching the tweets and interacting with the attendees gave me a feel for the atmosphere at the conference and provided a way for me to interact without being there.
Troubleshooting
I was attempting to change my Twitter profile background the other day without any success. I was getting extremely frustrated. But before I wasted my whole day, I wanted to find out if I was the only one experiencing problems.
Fire “Twitter background” into the search and I find that there are issues with background uploads from Windows Vista. Thanks Twitter Search, you saved me a lot of time trying to troubleshoot something that I had not control over.
Product Research
Google is the king of search, but sometimes you still can’t find exactly what you’re looking for when you’re researching a product.
I’ve been researching video equipment lately, but don’t like spending hours sorting through reviews just to find what I’m looking for. I’d rather find someone who already knows where the information is that I’m looking for and ask them their opinion.
I just bought a camera for doing web video that has an input for an external mic. I wanted to know the best one to use and Kallow.com (http://twitter.com/kallow) tweeted back that they knew of one. The mic that they recommended cost just about as much as my camera, but it was still an option that I didn’t know existed.
I’ve also been considering buying a handheld HD video camera and have narrowed my search down to the Flip HD and the Kodak Zi6. So I tweeted out to ask if anyone knew of any good reviews comparing the two. A few minutes later I got an @reply from Kodak’s chief blogger Jennifer Cisney (http://twitter.com/kodakCB) who pointed me to a some side by side comparisons.
I tweeted back that I liked the video and audio quality of the Zi6 better, but I wished that it was as small as the Flip HD. Jennifer sent another @reply in response to say that they were coming out with the Zx1 in April that would be 30% smaller than the Zi6. Well that was great news to me! She sold me on the Zi6, but now I’ll wait and get the Zx1 and won’t spend much time thinking about the Flip HD because it’s more expensive and not quite as good in my opinion.
All of these responses probably occurred because people searched for terms in Twitter Search and saw a way to help me (even if they were helping themselves in the process). This is another way to generate followers too. After tweeting about the Flip HD, shortly after I had the Flip_Video_Tips Twitter account (http://twitter.com/Flip_Video_Tips) following my updates.
TweetDeck
To make following Twitter easier and much more organized, I use a desktop tool called TweetDeck (http://www.tweetdeck.com/). You can sort the updates by follower or by search term, and they currently have a beta version that incorporates with Facebook status updates as well.
Using TweetDeck is a huge timesaver because you don’t have to keep going to the web to login and all the information is filtered so much better.
Where Is Twitter Headed in Regina?
As Twitter gets more media coverage, the curiosity factor will drive more and more people to the site. I remember a few years ago when I learned of Facebook. At first I thought it was useless because I thought it would be just another annoyance. I dove into it and it’s something I check everyday. Now even my parents are on Facebook.
I see the same thing happening with Twitter.
Now you might say that’s obvious, but keep in mind that Leader-Post poll that said less than 4% of recipients actually use it in the Regina area. That means that right now, there isn’t going to be a ton of value for the local media to start being heavy users of Twitter.
They aren’t going to have a ton of local followers because there simply aren’t that many people using the service. However, the more the media talks about Twitter, the more people will flock to the service. And when Twitter hits a critical mass in Regina, that won’t be the time to get started, you’ll be left behind.
The time is now for media outlets in Regina to build a Twitter presence. Incorporate it into your shows. Monitor the conversations happening in the news. Interview the people who talk about interesting subjects on Twitter. Watch it for breaking news and to interact with the audience.
Rawlco Radio has a big advantage on the other media outlets because they have John Himpe (http://twitter.com/himpster) on staff who already knows how it works. Here’s a clip of a tweet he sent out when he was guest hosting the Cory Kolt Show:
· The chairman of AIG is appearing before congress
· SXSW is wrapping up and everyone is flying home
· IBM has put an offer out to buy Sun Microsystems
· Natasha Richardson has brain damage after a skiing accident near Montreal
· There’s an article out about titled How to tweet your way out of a job at http://bhc3.wordpress.com/2009/03/17/how-to-tweet-your-way-out-of-a-job/ that has lots of people talking about how not to tweet
So media take note, you no longer get to tell people what stories are important by giving them more air time or press. You still get to put out the stories, but the people get to decide which ones get talked about. If I was in the news business, I would be watching these trends because a lot of times news is broken on Twitter before it hits the wires.
Case Studies
Here’s some examples of how I’ve used Twitter and how I’ve seen it used over the past year:
#NHLtrade
Trade deadline day is an exciting day for hockey fans. There’s a ton of television, radio, and online media that break trade news all day long. But there’s no way that you can follow all of the different broadcasts and keep up with all the rumours. Well, at least there wasn’t until Twitter came along.
I had my Twitter search bar set to #NHLtrade all day and I got the news first whenever a trade went down. If a radio station in Boston reported something, someone would Twitter out the news before they could get it out on TSN. It was a great aggregator of information as both The Score (http://twitter.com/The_Score) and CBC Sports (http://twitter.com/cbcsports) were tweeting the trades, and I could get instant analysis from people from all over the world.
#TAT09
Joel Comm is an internet marketer who runs Infomedia Inc. and is the author of Twitter Power, among other best selling titles. In February 2009, he helped put together the Tweet-A-Thon 2009 with his team at Infomedia. The Tweet-A-Thon was a live streaming broadcast using Ustream.tv around the launch of his new book, Twitter Power.
He had special guests on the live stream throughout the day talking about Twitter and social media. He used Twitter with the hashtag #tat09 to spread the word about the Tweet-A-Thon. And the best part was that the whole event wasn’t just to launch his new book, but to raise money for a charity called Water is Life. The charity was trying to raise money to buy special water filter straws to take to Africa, a truly great cause.
Twitter was used to carry the conversation and drive traffic to the live stream, which in turn drove donations to the charity. People learned about Twitter and social media, they got to feel like part of a community, and money was raised for a good cause.
Joel Comm also provided us with a good example of how people who host events can use Twitter to promote their shows. Joel had a bunch of guests on the show, and when they came on he would tweet out what who he would be talking to in the next segment. Tweet out that you’re going to be talking to MC Hammer and people will probably take an interest and spread the word.
Radio show hosts take note. Maybe I don’t listen to your show all day every day, but if I caught a tweet from you that you were talking about something of interest to me I might be inclined to turn on my radio (or live online stream). I’m guessing your advertisers would be glad for the additional listeners.
#Infusioncon
The CRM software that we use for our business and our client’s businesses is Infusionsoft. Recently they held a conference called Infusioncon in Scottsdale, Arizona to help their users get more out of the software. I wasn’t able to attend, but they did have everything live streamed on Ustream.tv. But watching a live stream still isn’t quite the same as being there. Twitter helps make it a little bit more real though.
As I was watching the stream, I had the Twitter search set to #Infusioncon to follow the tweets from people at the conference. Watching the tweets and interacting with the attendees gave me a feel for the atmosphere at the conference and provided a way for me to interact without being there.
Troubleshooting
I was attempting to change my Twitter profile background the other day without any success. I was getting extremely frustrated. But before I wasted my whole day, I wanted to find out if I was the only one experiencing problems.
Fire “Twitter background” into the search and I find that there are issues with background uploads from Windows Vista. Thanks Twitter Search, you saved me a lot of time trying to troubleshoot something that I had not control over.
Product Research
Google is the king of search, but sometimes you still can’t find exactly what you’re looking for when you’re researching a product.
I’ve been researching video equipment lately, but don’t like spending hours sorting through reviews just to find what I’m looking for. I’d rather find someone who already knows where the information is that I’m looking for and ask them their opinion.
I just bought a camera for doing web video that has an input for an external mic. I wanted to know the best one to use and Kallow.com (http://twitter.com/kallow) tweeted back that they knew of one. The mic that they recommended cost just about as much as my camera, but it was still an option that I didn’t know existed.
I’ve also been considering buying a handheld HD video camera and have narrowed my search down to the Flip HD and the Kodak Zi6. So I tweeted out to ask if anyone knew of any good reviews comparing the two. A few minutes later I got an @reply from Kodak’s chief blogger Jennifer Cisney (http://twitter.com/kodakCB) who pointed me to a some side by side comparisons.
I tweeted back that I liked the video and audio quality of the Zi6 better, but I wished that it was as small as the Flip HD. Jennifer sent another @reply in response to say that they were coming out with the Zx1 in April that would be 30% smaller than the Zi6. Well that was great news to me! She sold me on the Zi6, but now I’ll wait and get the Zx1 and won’t spend much time thinking about the Flip HD because it’s more expensive and not quite as good in my opinion.
All of these responses probably occurred because people searched for terms in Twitter Search and saw a way to help me (even if they were helping themselves in the process). This is another way to generate followers too. After tweeting about the Flip HD, shortly after I had the Flip_Video_Tips Twitter account (http://twitter.com/Flip_Video_Tips) following my updates.
TweetDeck
To make following Twitter easier and much more organized, I use a desktop tool called TweetDeck (http://www.tweetdeck.com/). You can sort the updates by follower or by search term, and they currently have a beta version that incorporates with Facebook status updates as well.
Using TweetDeck is a huge timesaver because you don’t have to keep going to the web to login and all the information is filtered so much better.
Where Is Twitter Headed in Regina?
As Twitter gets more media coverage, the curiosity factor will drive more and more people to the site. I remember a few years ago when I learned of Facebook. At first I thought it was useless because I thought it would be just another annoyance. I dove into it and it’s something I check everyday. Now even my parents are on Facebook.
I see the same thing happening with Twitter.
Now you might say that’s obvious, but keep in mind that Leader-Post poll that said less than 4% of recipients actually use it in the Regina area. That means that right now, there isn’t going to be a ton of value for the local media to start being heavy users of Twitter.
They aren’t going to have a ton of local followers because there simply aren’t that many people using the service. However, the more the media talks about Twitter, the more people will flock to the service. And when Twitter hits a critical mass in Regina, that won’t be the time to get started, you’ll be left behind.
The time is now for media outlets in Regina to build a Twitter presence. Incorporate it into your shows. Monitor the conversations happening in the news. Interview the people who talk about interesting subjects on Twitter. Watch it for breaking news and to interact with the audience.
Rawlco Radio has a big advantage on the other media outlets because they have John Himpe (http://twitter.com/himpster) on staff who already knows how it works. Here’s a clip of a tweet he sent out when he was guest hosting the Cory Kolt Show:
And the one before that was trying to generate some content for the show from the Twitter community:
If more media outlets start using Twitter like this, a lot more people in Regina will start to see the value in using Twitter. In return, the media outlets can build their tribe (see Seth Godin’s book Tribes about how this works) and attract more for their advertising spots.
There’s much more to Twitter than what I’ve touched on here, and I’m sure I’ll touch on it more in the future, but it’s a start.
Are you on Twitter? What do you think Twitter has in store for Regina? Will it ever catch on?
There’s much more to Twitter than what I’ve touched on here, and I’m sure I’ll touch on it more in the future, but it’s a start.
Are you on Twitter? What do you think Twitter has in store for Regina? Will it ever catch on?
Monday, March 16, 2009
Testimonial for Infusioncon 2009
Infusionsoft held their Infusioncon 2009 seminar last week in Scottsdale, Arizona. I didn't have the foresight to get to the conference in person, but I did take in most of the live feed of the conference that Joseph Manna and the team at Infusionsoft streamed on Ustream.tv. Here's a quick video I did to say thanks to everyone for doing that.
P.S. More businesses should take note about the free live streaming capabilities at http://www.ustream.tv/. It's a huge opportunity!
How To Avoid Being A Spammer
Email seems to be thought of as a more personal medium than direct mail for example. People have a list of senders that they expect to receive email from and if you're not on that list, you'll probably look a lot like a spammer in the recipient's eyes.
Watch the video below for a few tips on how to avoid being seen as a spammer.
Organization is important when you're talking about email marketing. Make sure all your contacts are grouped so that you know where you collected their email list from and the relationship you have with them. That will go a long way to determining what types of messages you can send to those people.
Setting the expectations up front as to what you plan to send people when you collect their email address is also an important aspect of permission based email marketing. Tell your customers, leads, and prospects what you plan to send them and then follow through.
Ask permission before sending email that a group didn't specifically ask to receive. You may widdle down your list, but at least all your future messages will be welcomed, anticipated messages.
Weigh In On This Ad
Has advertising hit a new low?
Don Crowther uses Twitter to point us to an AdFreak story about a bus shelter ad in the Netherlands that tries to embarrass people into joining the Fitness First gym.
The person sits on the bench (with a hidden scale in it we can assume) and their weight pops up on the ad.
I'd just blame the other guy sitting on the bench for the bulk of the weight.
10/10 for creativity. 1/10 for trying to shame people into becoming your customers.
Friday, March 13, 2009
How To Choose Email Marketing Software
Wow, has it ever been a long time since I did a blog post. Hopefully that's changed for a while. Afterall, we're almost at the 100 post threshold!
Anyway, I've shot a series of videos about email marketing that I'll be posting here over the next few weeks. The first one talks about how to choose email marketing software:
Resources mentioned in this video:
Infusionsoft
Constant Contact
Aweber
Email Labs
If you're interested in getting started with email marketing but want someone to manage it or get it all set up for you, visit us at www.lrsconsulting.ca and drop us a line!
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