Last week I was in Toronto for the Landscape Ontario Congress Trade Show as an attendee as opposed to an exhibitor. We were looking for new products to showcase in our new retail store that will open up in the spring.
The show was great, but one thing that stood out for me was the difference between a good trade show exhibitor and a bad trade show exhibitor. The biggest takeaway that I had was that success was not in the product knowledge, but instead in the approach of the exhibitor. Exhibitors who tackled the interaction with a customer first attitude got their message across much better than the ones who only wanted to ramble on about how good their product was.
As I said in my last post, step out from the shadows and leave a comment. Leave a trail!
What have you experienced as either an exhibitor or attendee at a trade show that stood out to you, good or bad?
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