My favourite business author and blogger Seth Godin is always talking about the relationship between products and marketing. His stance is that the product should be the marketing. It's something that's built in.
So my ears couldn't help but perk up when listening to NewsTalk 980's John Gormley Live this morning. His guest was Dave (or was it Justin?) - the co-creator of Bacon Salt.
Yes. Bacon Salt.
The tag line you ask? Everything should taste like bacon. The header of their blog includes the title "The never ending quest to make everything taste like bacon."
This is the perfect example of a purple cow, and to go along with it they have a story worth telling (straight out of All Marketers Are Liars).
The two Bacon Salt founders were sitting around one night and someone said "Everything should taste like bacon". The next day when they sobered up they still figured it was a great idea so they started registering domain names and going through the paper work involved in starting a business and creating a product.
When it got to the point when they needed to pay for production, they needed to come up with $5000 and weren't sure how they were going to come up with the money. Well, fate was on their side because the next day they received a call from America's Funniest Home Videos saying that the video they entered had just won them $5000 and the cheque was in the mail. (The video is below).
Bacon Salt seems to be getting a ton of media exposure, and so they should. They've created something worth talking about. If you have the right story, a market will create itself because people will tell their friends.
If only we could all take a page out of Dave and Justin's book.
