Building a Permission Asset

If you’re any good, your business probably has a lot of fans. These are the people that buy from you all the time and tell their friends how good you are. These are the people that you need to get permission to communicate with directly. And if you provide them with enough value, they’ll gladly give you their contact information. That’s permission based marketing.

There are a number of different ways to get permission from your best customers online. If you have a blog, let your readers subscribe to it via email or RSS feed. That way they know when you’ve made a new post. Start a preferred customer club to send your best customers special offers and discounts via email or direct mail. Build a subscriber base on YouTube. Start a Facebook group. Any permission asset you can build will help you effectively communicate with the people that buy what you sell.

That’s a huge deal.

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I finally figured out how to use FeedBurner! What a sweet tool. It allows your readers to subscribe to your blog via email. That way you don't have to check back all the time to see if there's been a new post. The information comes to you!

FeedBurner also allows me to have the share links integrated in the post footer of every post. So it's easier than ever to share my stories on Facebook and Digg, and you can email them to friends and colleagues too.

The only downside to FeedBurner is that it tells you how many subscribers you have, but you have no way of knowing who they are because it is completely anonymous as far as I can tell. That's also a good thing though in encouraging people to subscribe I suppose.

Anyway, I encourage you to subscribe to this blog and I'll do my best not do disappoint you with the content.

P.S. Thanks to Marshall Kikpatrick who provided this blog post about using FeedBurner. It really helped me out.