As you can see in the video below at the 46:53 mark, Joel Comm dropped my name into his live show this afternoon. Looks like I've finally stepped into the big time of Internet marketing!
Ok, so I only get a mention for knowing that Zoolander made the Blue Steel look famous - but hey, everybody's gotta start somewhere!
You can check out the archived video of the live show below or here if the embed doesn't work. Joel Comm does a live show every Wednesday at 1 PM EST. You can visit Ustream.tv or http://joelcomm.com/live.html to catch the show.
Who knows, you might just win a book like me!
Showing posts with label Internet Marketing. Show all posts
Showing posts with label Internet Marketing. Show all posts
Wednesday, June 25, 2008
Joel Comm Drops My Name Into His Live Show
Wednesday, May 21, 2008
An Apology And A Case Study
My apologies for a lack of posts lately. We're busy launching a new service - Sprinkler Daddy - and it's taking most of my time these days.
What the whole process has done is allow us to conduct a little case study on all the internet marketing strategies that we've talked about using with small businesses. What we've found just verifies what we've always thought. This stuff works when you put it to work for you.
Let's backtrack for a moment. Sprinkler Daddy is a service we launched to sell professionally designed do-it-yourself sprinkler systems. Through the Sprinkler Daddy website (http://www.sprinklerdaddy.ca/) you can request a quote from us. Using our CRM software, we've created an auto-responder email that goes out automatically to everyone that requests a quote. That email contains the information people need to measure up their yards and provideus with a plan of their yard. People can then send in their yard designs and we'll rough out a design for a sprinkler system, allowing us to get an estimate for the job.
We have also used our CRM to create a questionnaire for people to fill out, answering most of the questions we need to know. The software is great for helping us automate a good portion of the business.
Online video has also been a very effective tool for Sprinkler Daddy. We've got very positive reactions about all the videos we've created that explain a bit about the process of installing your own sprinkler system. They also help walk people through the process of getting a quote. It keeps us from answering the same questions over and over again, and it makes things easy on our customers. It's a win-win.
Actually, it's a win-win-win because when we upload those videos to a bunch of different video hosting sites, we get a ton of quality backlinks to our website and we have numerous opportunities to turn up in search engine results.
We've also found that search engine optimization is much easier in an industry that isn't full of internet marketing and seo professionals. This is actually the case for numerous industries, especially those dominated by small businesses. Within a matter of days our website was listed on the first page of some key search terms. This led to our first quote coming only 3 days after our domain went live, without doing any sort of marketing. We also managed to close our first sale within a ten day window and receive a few new quote requests everyday.
We're not talking about early retirement here, but it is amazing how an idea can turn into a business in a matter of weeks with the help of the Internet.
P.S. If you are thinking about installing underground sprinklers, just enter your info at http://www.sprinklerdaddy.ca/ to get started.
Monday, February 11, 2008
Marketing Tips - Talk With The People Who Are Listening
Advertising has become such a big part of our day to day lives. We are inundated with it, which is why we have all got so good at ignoring it. The other reason we've got so good at ignoring advertising is because we have become on-demand people. Internet marketing guru Rich Schefren calls this the Attention Age. Basically, people don't have time to do just in case learning because by the time they get around to applying what they've learned, they'll probably have to go back and re-learn it. That's a big time waste. With the Internet, people know that they don't have to pay attention to any mass media advertising because when they actually need information it will be available to them online and on demand.
Thursday, January 31, 2008
Barack Obama - The Web User's Next President
Need proof that the Internet is an effective marketing tool worth pursuing? Look no futher than Barack Obama's quest to become the next President of the United States.
A quick visit to his website demonstrates how well he has leveraged the Internet to promote his ideas during this campaign. He's a partial list of Internet tools he's using during his campaign:
- his own website
- Email newsletter
- YouTube Channel
- Facebook profile
- MySpace Page
- Flickr photos
- Mobile updates
- Digg
- A whole bunch more
He has leveraged the tools that people already used to get his message out in an impactful way. In the process he makes people talk about him. His web savvy audience has also just created a site called YouBama that allows users to upload their support videos to a site. The videos are then voted up and down alla digg style.
If you can use the Internet to market a product as important as a presidential candidtate, certainly you could find a way to use it to promote your business.
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