More Noise About Saskatchewan

The cover story of the Globe and Mail's Report on Business this weekend was The New 'It' Province. Referring to Saskatchewan, the article goes on to talk about how Saskatchewan is about a lot more than wheat these days. The focus on the article was primarily on potash, oil and gas, and the rising population. You can read the whole article here.

At first blush, you might be tempted to think that the boom is only affecting natural resource based industries. After all, the money seems to be flowing in from oil and gas exploration and expansion in areas such as potash. But don't kid yourself into thinking that the only people that stand to benefit are the natural resource companies and the labourers that pull the stuff out of the ground.

Remember, those companies will also need accountants, sales reps, marketing managers, and HR personnel. And since those companies are set to do so well financially, they might just be able to pay quality dollars to attract quality people. But the impact won't stop there.

As more jobs are created, it is natural for more inmigration to occur. That means more construction and more growth. Home owners in Saskatchewan are already starting to realize the equity in their homes since the economy has started to soar. And when more money and growth starts to infuse the Saskatchewan market, that means people will have cash to spend on other things - perhaps they'll even buy something that you sell!

Last year we already started to recruit people from outside the province to come join us in the good times Saskatchewan is experiencing through Think Regina in Calgary. Next week Think Regina heads to Edmonton to continue the campaign.

As the article states, Saskatchewan's time is now. You're either in or you're in the way.

I also liked what NewsTalk 980's Dave Arnold had to say this morning (rough paraphase) - if people keep hearing these good things about Saskatchewan, they might not be able to ignore us any longer.

Happy boom time Saskatchewan!